The Lead King · Russ Ward
The Lead King logo THE LEAD KING
RUSS WARD · THE LEAD KING

Dominate
with Digital
Marketing

Completely Automated Marketing and AI That Does All The Work For You

Combat Veteran MBA Graduate 3x SaaSpreneur Gold Award 3x Published Author
SHARK TANK “MR. WONDERFUL” LOVES THE LEAD KING
Watch the shoutout, then book your strategy call.
500,000+Leads generated personally
$60M+Client revenue scaled
1,000+Custom AI bots built
$37K / 1 DAYBlack Friday sales
100sAI call centers deployed
LevelUp 2026, presented by HighLevel
Breakout Session Speaker Dallas, TX October 26 to 29, 2026

Took the stage.
Brought home Gold.

LevelUp 2026 in Dallas was one for the books. Russ delivered his breakout session, Stop Selling SaaS, Start Selling Outcomes, to a packed room of agency owners. He spent talk day with the HighLevel founders. Then he closed the week on the gala stage with his third straight SaaSpreneur Gold Award.

Russ Ward delivering his breakout session on the LevelUp 2026 stage
Russ Ward accepting his third SaaSpreneur Gold Award on the HighLevel LevelUp stage
3X SAASPRENEUR GOLD Three straight Gold Awards. At the LevelUp awards gala, Russ accepted his third straight SaaSpreneur Gold Award from HighLevel. Three years. Three Golds.
Russ Ward taking a selfie with the packed room after his LevelUp talk
A packed room. The selfie after the talk.
Russ Ward with the HighLevel founders on talk day
Talk day with the HighLevel founders.
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NEW OFFER CTO CONCIERGE

You did not build a business to become its operating system.

Technology leadership for growing businesses. I design the systems, automation, AI, and operational infrastructure that help companies scale with confidence. Then I run it. Then I keep it alive.

YOUR TECHNOLOGY. MY RESPONSIBILITY. YOUR PEACE OF MIND.
ARCHITECT I see the bottleneck first. How money moves. How leads move. Where work waits. I map it before I touch a single tool.
BUILD One machine. Fully documented. Software, AI, dashboards, automations, and SOPs wired into one operating system you own.
OWN The buck stops with me. Your people get my cell. No tickets. No queues. If it breaks, I fix it.

For founders who have outgrown their systems but are not ready for a full executive technology team.

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WHAT WE RUN FOR YOU

Marketing Services

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DONE FOR YOU OR DONE WITH YOU

AI Services

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TOOLS, COMMUNITY, AND CONTENT

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THE MAN BEHIND THE MACHINES

Who is Russ Ward?

Russ Ward, known as The Lead King, is a world-class digital marketer and one of the leading voices in AI automation today.

With over a decade in performance marketing, Russ has personally generated more than 500,000 leads across industries including roofing, solar, mortgage, real estate, and insurance. His proven systems have helped businesses collectively scale beyond 60 million dollars in revenue.

In 2023, Russ began integrating artificial intelligence into his already successful marketing systems and quickly became a recognized expert in both AI automation and digital marketing strategy. His work spans multiple industries, including roofing, solar, mortgage, real estate, and insurance, as well as local business reputation management and Google Business Profile optimization to help companies dominate local search and map rankings. By combining cutting-edge AI technology with proven marketing frameworks, Russ has built systems that consistently capture, convert, and close leads at scale.

Since launching into the AI space, Russ has developed more than 1,000 custom AI bots and hundreds of AI-powered call centers for his own businesses and clients worldwide. His expertise as both a marketer and AI innovator has earned him speaking invitations to major events such as Perry Belcher's AI Bot Summit in Las Vegas, where he shared his frameworks for using AI to drive real-world business growth.

To demonstrate the earning potential of AI systems, Russ personally generated 23,000 dollars in AI bot sales in just 57 days, showcasing how automation can be turned into a scalable business model.

Today, through his coaching and consulting programs, Russ helps entrepreneurs, agencies, and business owners launch their own AI automation businesses. His training includes everything needed to succeed, from the systems and software for building unlimited bots and call centers to the marketing strategies that attract and convert high-value clients while establishing authority and visibility through reputation management and GBP optimization.